5 Clever Ways Stores Trick You to Buying More

The simplest way to save money is to only buy things that you need. Ignore everything else. Of course, this is easier said than done when stores have laid out an arsenal of tried and tested strategies to get you to spend more on both wants and need each time you pay them a visit. Here are some of the most common store tactics that get to your wallet every single time.

  1. Free shipping deals

Online shoppers are wary of shipping costs. Naturally, there is no point in making a purchase when the delivery is more expensive that the product. But equally, it does not make sense to pay for items you do not need just to reach the minimum total that qualifies for a free shipping offer. Sometimes it makes more sense to complete your purchase and pay the shipping fee than add unnecessary items to your cart.

  1. Rewards

As the name implies, you feel like you are getting a reward every time you step into the store and buy something. Rewards programs and loyalty cards just keep you coming back to the same place even if you have better options elsewhere. Remember the importance of comparison shopping before handing stores your money.

  1. .99

How come something priced at $19.99 feels cheaper than than an item that costs $20? This strategy is known as charm pricing or psychological pricing. Stores can also trick you into spending more by dropping the dollar sign and putting a per-customer limit on sales.

  1. Upselling everything

Every time you are asked whether you want to have a larger sized drink or a bucket of popcorn rather than a bag, you are being upsold. Stores also have a slew of ways of framing the question to maximize your chances of saying yes so be very careful.

  1. Point-of-sale add-ons

This refers to the irresistible displays by the register and the nicest sales clerks asking if you would like to save $20 from your bill by opening a store credit card. This I the last chance of stores to get you to spend more before you leave and your last chance to choose savings over bills. Choose wisely!

Ian Schindler